Billie BODYCARE LAUNCH

For far too long the bodycare industry has created and perpetuated insecurities in effort to sell more product, ultimately making generations of women hate their bodies. It’s time for a new era of bodycare, because the only thing that needs fixing is corrective language – not women’s bodies

Director: Fiona Jane Burgess

 

BILLIE BODYCARE PRODUCT LAUNCH

Following the ‘10 Things I Hate About Bodycare’ launch, we introduced Billie bodycare to the world – an all-new lineup of body washes, lotions and deodorants designed to give your skin what it's asking for, and take the body ‘correction’ out of body ‘care’.

Director: Lana Shahmoradian

PHOTOGRAPHY

Photographer: Rikky Fernandes

ROLE: VP of Creative & Production
AGENCY: Billie In-House