Billie BODYCARE LAUNCH
For far too long the bodycare industry has created and perpetuated insecurities in effort to sell more product, ultimately making generations of women hate their bodies. It’s time for a new era of bodycare, because the only thing that needs fixing is corrective language – not women’s bodies
Director: Fiona Jane Burgess
BILLIE BODYCARE PRODUCT LAUNCH
Following the ‘10 Things I Hate About Bodycare’ launch, we introduced Billie bodycare to the world – an all-new lineup of body washes, lotions and deodorants designed to give your skin what it's asking for, and take the body ‘correction’ out of body ‘care’.
Director: Lana Shahmoradian
PHOTOGRAPHY
Photographer: Rikky Fernandes
ROLE: VP of Creative & Production
AGENCY: Billie In-House