RULES OF BODY HAIR
This campaign aimed to break the cycle of body hair shame by going to the root of the problem, asking why women are taught to hate it in the first place. The campaign consisted of a short film and children’s book challenging norms and getting rid of the stigma surrounding body hair.
Director: Femke Huurdeman
CHILDREN’S BOOK
BILLIE RED, WHITE & YOU DO YOU
Ahead of July 4th and the unofficial start of summer, this campaign celebrated the freedom to ‘do you’ — reinforcing shaving as a choice, not an expectation. For this one we defiantly celebrated pubic hair in the most high stakes environment – on the beach.
Director & Photographer: Ashley Armitage
PHOTOgraphy
BILLIE MOVEMBER
In a first-of-its-kind campaign, we asked women to join in on Movember and celebrate their ‘stache in the name of a good cause. The campaign helped raise money for charity all while disrupting the hairless flow of outdated beauty standards we’ve all outgrown.
Director: Agostina Galvez
Photographer: Ashley Armitage
ROLE: Director of Creative Production / Creative Director
AGENCY: Billie In-House