Equinox commitment collection
In a time where everything is a swipe away and anything can be bought if the price is right, Commitment, a Collection by Equinox is a line of luxury products – but nothing is for sale. Each of the products are invaluable because they are crafted from something truly priceless - the commitments of others.
CAMPAIGN VIDEOS
HERO FILM
HERO PRODUCT FILM
PRODUCT PHOTOGRAPHY
ROLE: Director of Art Production
AGENCY: Wieden + Kennedy
PHOTOGRAPHER: Steven Klein (Lifestyle) / Toby Mcfarlan Pond (Product)
DIRECTOR: Jihye Ku
PRODUCTS: TRUTH LIPSTICK- made with the paper from the Washington Post; STONEWALL STILETTOS - Shayne Oliver designed shoes made from the fabric of the Stonewall Inn banquettes; THE LAW SUIT - Eckhaus Latta designed suit made from the legal filings of environmental lawyer, James Thornton; THE REAL CAMO JACKET - Y/Project designed jacket made from the uniforms of the Heroes Project veterans; EAU DE BLOOD SWEAT & TEARS - A fragrance infused with the DNA of the first female runner of the Boston Marathon, Kathrine Switzer; SHADES OF HUMANITY - Adam Selman designed glasses using the camera lens of notable documentary photographer Ruddy Roye; SCRUBS SWEATSUIT - Virgil Abloh (OFF-WHITE) designed sweatsuit made from the scrubs of doctors at Memorial Sloan Kettering Cancer Center.