NIKE sports bras & Tights campaign

Nike wanted to improve education and resonance amongst new sports bras and tights customers — with an aim to broaden its target audience from traditional athletes, to women of all activity levels. The goal of this campaign was to position the product as part of women’s everyday active (and often not-so-active) lifestyle, with relatable imagery that expanded the brand’s representation of women to reflect a more “real life” depiction of its customer.

Photography: India Sleem

 

VIDEOS

ROLE: Creative Producer
AGENCY: Little Troop