OKCUPIC DTF
The ‘Dating Deserves Better’ campaign subverted the acronym, “DTF”. By redefining the “F” in a meaningful and substantive way, the campaign showcases the positive side of online dating depicted through bold, fun and irreverent imagery.
D&AD BEAUTY IN CRAFT VIDEO
OOH IN SITUATION
ROLE: Director of Art Production
AGENCY: Wieden + Kennedy
PHOTOGRAPHERS: Maurizio Cattelan & Pierpaolo Ferrari