SPRITE CORNER
To connect with urban youth, we designed and built a bodega immersed with Sprite and hip hop culture. Over the course of 4 weeks in the summer, the store dubbed as the ‘Sprite Corner’ acted as a venue to host various events. We partnered with media outlets like The Fader, Vice, BET, and Complex to put on concerts, comedy shows, cooking classes, educational activities, and even created an album. Content from each event was shared on social media so that audiences outside of New York could see and interact with the Corner.
THE STORE
THE EVENTS
RECAP VIDEO
ROLE: Director of Art Production
AGENCY: Wieden + Kennedy